In response, Playrix said their games were far more complex than "match-three" type games. Upon download, users will realise that the advertised gameplay is not as common in the actual game, and that the actual game is fundamentally based on a "match-three" style game. The advertisements for the games, developed by Playrix, included videos of problem-solving scenarios where users decide which pins to pull first to achieve the game objective. According to the authority, it had received seven complaints about the paid-for advertisements for these two games, of which the people who complained believed the advertisements’ content is misleading and not representative of the actual Homescapes or Gardenscapes games. Despite a brief warning at the bottom of the video that "not all images represent actual gameplay", the ASA sided with the seven people who complained.Read more of this story at Slashdot.The Advertising Standards Authority (ASA) in the UK has banned the two ads for mobile games Homescapes and Gardenscapes. Two Facebook ads for Homescapes and Gardenscapes, from March and April this year, were referred to the ASA for being misleading. But the games have often used ads that show a multiple-choice type puzzle to avert a catastrophe, or, more recently, the pin-pulling puzzle type. Both Homescapes and Gardenscapes are hugely popular, with more than 100 million app installs each from the Google Play store. Homescapes and Gardenscapes both use the same core gameplay loop: a home or garden needs to be renovated, and players earn the resources they need by playing a "match three" type game - similar to other popular games such as Bejewelled or Candy Crush. They showed a game where users pull pins in a specific order to solve a puzzle - though the actual games had totally different "core gameplay." The ASA said the ads should not be used again. The ads, for the Homescapes and Gardenscapes games, both come from developer Playrix. An anonymous reader quotes a report from the BBC: Two misleading ads for mobile games that bear little relation to the actual product have been banned by the Advertising Standards Authority (ASA).
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